The Bill Fitzwater Cooperative Center provides access to informational resources and
educational material relating to the cooperative form of business.
Commercial Energy Management
Cooperative Ag Management
Exporting & International Markets
Marketing Strategy & Tactics
New Businesses & Acquisitions
An explanation of what a value-added project is and how to build a marketing plan around that value-added project.
A depiction of findings from the in-store consumer awareness survey for Coalition member brands.
Frequently asked questions to consider when starting up a food business.
An explanation of the difference between labels and logos and examples of each.
A survey conducted to provide marketing recommendations for those interested in producing and promoting natural beef in the Southern Plains.