Business Strategy & Marketing | Oklahoma State University

Food and Agricultultural Products Center

The Food and Agricultural Products Center provides access to informational resources and educational material relating to food products, processing and management.

Program Details

Business Strategy & Marketing Topics:

Agritourism

Commercial Energy Management

Cooperative Ag Management

Exporting & International Markets

Marketing Strategy & Tactics

New Businesses & Acquisitions

Risk Management

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Fact Sheet

Contribution of Agriculture to Oklahoma’s Economy: 2015

This report aims to document the contribution agriculture makes to the Oklahoma economy in 2015.

Agritourism Business Strategy & Marketing Community & Rural Improvement Economic Development

Fact Sheet

Market Research Study: Organic Fruit, Vegetable and Herb Production

A study of the public’s general consensus towards organic fruits, vegetables and herb productions and where those trends are predicted to go.

Business Strategy & Marketing Crops Food Products Fruits & Tree Nuts Marketing Strategy & Tactics Organic & Sustainable Vegetables

Fact Sheet

Helpful Tips for Improving the Visual Appeal of Marketing Materials

Design guidelines will improve any marketing program and serve as an evaluation tool for prospective service providers’ portfolios or work examples.

Business Strategy & Marketing Food Products Marketing Strategy & Tactics

Fact Sheet

Market Research Study: Organic, Free-range and Pasture Poultry

A study of the public’s general consensus towards organic, free-range and pasture poultry and where those trends are predicted to go.

Business Strategy & Marketing Food Products Livestock Marketing Strategy & Tactics Poultry

Fact Sheet

Causes of Fertilizer Price Volatility

How a shift in global supply chain increases in global trade volatility effect fertilizer price.

Business Strategy & Marketing Exporting & International Markets Farm & Ranch Finances

Fact Sheet

Marketing Puzzle: Futures Option Contracts

An explanation of what futures options contracts are, the terminology used in them, when to use put option contracts and when to use call option contracts.

Business Strategy & Marketing Marketing Strategy & Tactics

Fact Sheet

Price risk management: What to expect Proof that Oklahoma Wheat Producers Do a Good Job of Marketing

A research report to understand the marketing methods and timing of sales Oklahoma wheat producers use for their business.

Business Strategy & Marketing Marketing Strategy & Tactics

Fact Sheet

Price risk management: What to expect Marketing Efficiency and Efficient Marketing

A research report to aid in the understanding of price risk management and the expectations of yourself and price analysts for marketing decisions.

Business Strategy & Marketing Marketing Strategy & Tactics

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