Business Strategy & Marketing | Oklahoma State University

Food and Agricultultural Products Center

The Food and Agricultural Products Center provides access to informational resources and educational material relating to food products, processing and management.

Program Details

Business Strategy & Marketing Topics:

Agritourism

Commercial Energy Management

Cooperative Ag Management

Exporting & International Markets

Marketing Strategy & Tactics

New Businesses & Acquisitions

Risk Management

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Fact Sheet

To Be or Not to Be: That is the Gluten-Free Marketing Question

Market trends of gluten-free products and basic information about how labeling a product “gluten-free” can affect its marketability.

Barley Business Strategy & Marketing Crops Food Products Grains & Oilseeds Marketing Strategy & Tactics Rye Wheat

Fact Sheet

Utilizing Livestock Risk Protection (LRP) for Feeder Cattle

An overview and benefits of using the Livestock Risk Protection program in a feeder cattle operation.

Ag Law, Taxes, & Insurance Beef Cattle Business Strategy & Marketing Farm & Ranch Finances Insurance Livestock Market Outlooks Risk Management Stocker Cattle

Fact Sheet

Industrial Hemp Production: Risk Management

Industrial hemp production information about the three different risk types categorized by business, financial and strategic.

Business Strategy & Marketing Crops Risk Management

Fact Sheet

Dealing with Difficult Customers

Advice to help employees understand the different types of customers and other techniques to help diffuse certain situations.

Business Strategy & Marketing Risk Management

Fact Sheet

Options for Expiring Conservation Reserve Program (CRP) Land

The options and long-term impacts to consider with expiring conservation reserve program (CRP) land.

Ag Law, Taxes, & Insurance Ag Policy & Regulations Business Strategy & Marketing Farm & Ranch Finances Habitat Management Risk Management Wildlife

Fact Sheet

Oklahoma Pasture Rental Rates: 2018-19

A 2018-2019 survey reporting the rental agreements, rates and influencing factors of leasing pasture land in Oklahoma.

Business Strategy & Marketing Crop Economics Farm & Ranch Finances Leasing & Rental Rates

Fact Sheet

Oklahoma Cropland Rental Rates: 2018-19

A 2018-2019 survey reporting the rental agreements, rates and influencing factors of leasing farmland in Oklahoma.

Business Strategy & Marketing Crop Economics Farm & Ranch Finances Leasing & Rental Rates

Fact Sheet

Customer Service Basics

The importance of customers and how to apply the six hospitality habits when working with customers.

Business Strategy & Marketing Marketing Strategy & Tactics

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