Business Strategy & Marketing | Oklahoma State University

Food and Agricultultural Products Center

The Food and Agricultural Products Center provides access to informational resources and educational material relating to food products, processing and management.

Program Details

Business Strategy & Marketing Topics:

Agritourism

Commercial Energy Management

Cooperative Ag Management

Exporting & International Markets

Marketing Strategy & Tactics

New Businesses & Acquisitions

Risk Management

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Fact Sheet

Is “Made in Oklahoma” a Good Marketing Angle for My New Business?

The Made in Oklahoma program was designed specifically to help new and small/growing businesses promote their Oklahoma-produced items.

Business Strategy & Marketing Food Products Marketing Strategy & Tactics

Fact Sheet

Got Compliance? Dairy Products Marketing Regulations for Oklahoma

Producers will understand the regulatory requirements for handling and processing dairy products in Oklahoma.

Business Strategy & Marketing Food Products Packaging & Labeling Regulations, Customer Requirements & Compliance

Fact Sheet

Marketing Basics for Value-added Agriculture

An explanation of what a value-added project is and how to build a marketing plan around that value-added project.

Business Strategy & Marketing Food Products Marketing Strategy & Tactics

Fact Sheet

Findings from the Made in Oklahoma Coalition 2015 Consumer Perceptions Survey

A depiction of findings from the in-store consumer awareness survey for Coalition member brands.

Business Strategy & Marketing Food Products

Fact Sheet

Ten Frequently Asked Questions of Start-up Food Business Owners

Frequently asked questions to consider when starting up a food business.

Business Strategy & Marketing Food Processing Food Products Food Safety, Quality Management & Sanitation New Businesses & Acquisitions Regulations, Customer Requirements & Compliance Sustainability & Environmental Concerns

Fact Sheet

Logos vs. Labels: What’s the Difference?

An explanation of the difference between labels and logos and examples of each.

Business Strategy & Marketing Food Products New Businesses & Acquisitions Packaging & Labeling

Fact Sheet

Impacts of Consumer Characteristics and Perceptions on Willingness to Pay for Natural Beef in the Southern Plains

A survey conducted to provide marketing recommendations for those interested in producing and promoting natural beef in the Southern Plains.

Business Strategy & Marketing Farm & Ranch Finances Food Products Market Outlooks Marketing Strategy & Tactics Risk Management Sustainability & Environmental Concerns

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