Business Strategy & Marketing | Oklahoma State University

Food and Agricultultural Products Center

The Food and Agricultural Products Center provides access to informational resources and educational material relating to food products, processing and management.

Program Details

Business Strategy & Marketing Topics:

Agritourism

Commercial Energy Management

Cooperative Ag Management

Exporting & International Markets

Marketing Strategy & Tactics

New Businesses & Acquisitions

Risk Management

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Fact Sheet

Oklahoma Cropland Rental Rates: 2016-17

A 2016-2017 survey reporting the rental agreement, rates and influencing factors of leasing farmland in Oklahoma.

Business Strategy & Marketing Crop Economics Farm & Ranch Finances Leasing & Rental Rates

Fact Sheet

Cull Cow Grazing and Marketing Opportunities

The values and benefits of cull cow management and marketing.

Beef Cattle Business Strategy & Marketing Livestock Livestock Marketing Risk Management

Fact Sheet

Distribution Patterns for Gourmet Specialist Food Shops & Gift Shops

Observations from a food and beverage survey about delivery and payment methods.

Business Strategy & Marketing Food Products Marketing Strategy & Tactics

Fact Sheet

Is “Made in Oklahoma” a Good Marketing Angle for My New Business?

The Made in Oklahoma program was designed specifically to help new and small/growing businesses promote their Oklahoma-produced items.

Business Strategy & Marketing Food Products Marketing Strategy & Tactics

Fact Sheet

Got Compliance? Dairy Products Marketing Regulations for Oklahoma

Producers will understand the regulatory requirements for handling and processing dairy products in Oklahoma.

Business Strategy & Marketing Food Products Packaging & Labeling Regulations, Customer Requirements & Compliance

Fact Sheet

Marketing Basics for Value-added Agriculture

An explanation of what a value-added project is and how to build a marketing plan around that value-added project.

Business Strategy & Marketing Food Products Marketing Strategy & Tactics

Fact Sheet

Findings from the Made in Oklahoma Coalition 2015 Consumer Perceptions Survey

A depiction of findings from the in-store consumer awareness survey for Coalition member brands.

Business Strategy & Marketing Food Products

Fact Sheet

Ten Frequently Asked Questions of Start-up Food Business Owners

Frequently asked questions to consider when starting up a food business.

Business Strategy & Marketing Food Processing Food Products Food Safety, Quality Management & Sanitation New Businesses & Acquisitions Regulations, Customer Requirements & Compliance Sustainability & Environmental Concerns

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