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Food and Agricultultural Products Center

The Food and Agricultural Products Center provides access to informational resources and educational material relating to food products, processing and management.

Program Details

Business Strategy & Marketing Topics:

Agritourism

Commercial Energy Management

Cooperative Ag Management

Exporting & International Markets

Marketing Strategy & Tactics

New Businesses & Acquisitions

Risk Management

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Fact Sheet
Impacts of Consumer Characteristics and Perceptions on Willingness to Pay for Natural Beef in the Southern Plains

A survey conducted to provide marketing recommendations for those interested in producing and promoting natural beef in the Southern Plains.

Business Strategy & MarketingFarm & Ranch FinancesFood ProductsMarket OutlooksMarketing Strategy & TacticsRisk ManagementSustainability & Environmental Concerns
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