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Fact Sheet
The Economic Contribution of the Cotton Industry in Oklahoma

By Andrew J. Van Leuven, Jeff Vitale, Dayton M. Lambert, Phil Kenkel, Hannah E. Shear and Emily Norris. Learn about the cotton industry's value in the state of Oklahoma.

Business Strategy & MarketingCommunity & Rural ImprovementCottonCropsEconomic DevelopmentFarm & Ranch FinancesMarket Outlooks
Fact Sheet
Facebook Metrics Exposed: A Deep Dive into Facebook Metrics and What They Mean for Your Organization

By Audrey King and Linnea Langusch. Learn how to make strategic choices in Facebook and other digital marketing when considering audience, awareness, engagement, conversion and customer care metrics.

4H Youth DevelopmentBusiness Strategy & MarketingCommunity & Rural ImprovementLeadershipLeadership & Volunteer DevelopmentMarketing Strategy & TacticsWebsites & eCommerce
Fact Sheet
Digital Retailing and Marketing: Tools for Rural Small Businesses Navigating the Digital Age

By Hyejune Park and Andrew Van Leuven. Learn about digital retailing and marketing for small businesses navigating the digital age.

Business Strategy & MarketingMarketing Strategy & TacticsWebsites & eCommerce
Fact Sheet
Negotiation Strategies

By Rodney Jones, Courtney Bir and Brent Ladd. Learn the best step-by-step strategy for coming to mutually acceptable agreements in conflicts using principled negotiations.

Business Strategy & MarketingMarketing Strategy & Tactics
Fact Sheet
Entrepreneurship Roadmap: Key Stages of Developing a Business

This fact sheet helps to guide people through the processes of business development, and encompasses all necessary information for seeking investors.

Business Strategy & MarketingNew Businesses & Acquisitions
Fact Sheet
Cattle Marketing Plans: Traditional vs. Direct to Consumer

Cattle production is essential to Oklahoma’s agricultural sector. To maximize profits, it is crucial that cattle producers have a marketing plan in advance.

Business Strategy & Marketing
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