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Fact Sheet
Pull Factors: A Measure of Retail Sales Success Estimates for 77 Oklahoma Cities (2024 Edition)

By Brian Whitacre and Macie McPeak. View the data and methodology used to calculate city-level pull factors for the largest city in all 77 Oklahoma counties.

Community & Rural ImprovementEconomic Development
Fact Sheet
An Introvert’s Guide to Presentations

By Quisto Settle. Learn about public speaking and explore strategies to help you manage the stress of presenting. Strengthen your approach by focusing on key techniques such as strategic avoidance, thorough preparation, exposure therapy, experimenting with different presentation styles and adopting a confident persona.

Community & Rural ImprovementLeadership & Volunteer Development
Fact Sheet
What is the Value of No-Tilling to Establish Winter Cereal Pasture for Growing Beef Cattle in Oklahoma?

By Amadeo F. Panyi, Jon T. Biermacher, Wade Brorsen, Ryan Reuter and James K. Rogers. Learn how to determine the net economic value of using NT to establish winter pasture for a stocker cattle graze-out production system in Oklahoma, and measure how the net economic value of NT responds to incremental changes in the prices of glyphosate and diesel fuel and the wage rate for machinery labor.

Beef CattleCommunity & Rural ImprovementEconomic DevelopmentLivestockStocker Cattle
Fact Sheet
Bridging the Producer Identity Gap

By Audrey King and Quisto Settle. Learn about how farmers and ranchers communicate their identities, the importance of identity, an overview of research conducted, a summary of the findings and advice for bridging the gap between the different producer groups.

Community & Rural Improvement
Fact Sheet
The Economic Contribution of the Cotton Industry in Oklahoma

By Andrew J. Van Leuven, Jeff Vitale, Dayton M. Lambert, Phil Kenkel, Hannah E. Shear and Emily Norris. Learn about the cotton industry's value in the state of Oklahoma.

Business Strategy & MarketingCommunity & Rural ImprovementCottonCropsEconomic DevelopmentFarm & Ranch FinancesMarket Outlooks
Fact Sheet
Facebook Metrics Exposed: A Deep Dive into Facebook Metrics and What They Mean for Your Organization

By Audrey King and Linnea Langusch. Learn how to make strategic choices in Facebook and other digital marketing when considering audience, awareness, engagement, conversion and customer care metrics.

4H Youth DevelopmentBusiness Strategy & MarketingCommunity & Rural ImprovementLeadershipLeadership & Volunteer DevelopmentMarketing Strategy & TacticsWebsites & eCommerce
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