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Factors Influencing Cotton Producers’ Choice of Marketing Outlet

This report will summarize the findings from the mail survey titled “How—and How Well—Is Your Cotton Marketed.” The survey was administered to the population of cot-ton producers in Kansas, Oklahoma and Texas in the spring of 2012. The objective of this study was to reexamine cotton producers’ cash marketing outlet choices, and what influences those choices, in light of recent changes in price, extreme weather events and changes in worldwide supply and demand. The report will feature summary information about growers and farm demographics, regional and statewide breakdowns of marketing outlet allocations, and a discussion of results and their implications for producers and agri-businesses.

 

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E-1036 Cotton Marketing

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