Play the video below to watch the Beef Cattle Extension team share the basics on supplementing wheat and managing market expectations and grazing practices for cattle. The Rancher's Thursday Lunchtime Series videos are timely and backed by research to supply producers and consumers top notch information and resources.

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Selecting and Developing Replacement Heifers for Long-Term Herd Success

Dr. Mark Johnson discusses best practices for selecting and developing replacement heifers to ensure herd longevity and profitability as part of the Rancher's Lunchtime Series.

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Protect Your Herd: How to Identify and Control Asian Longhorn Ticks

Learn from Oklahoma State University experts about two serious pest threats facing cattle producers in 2025 — the invasive Asian Longhorn Tick and the re-emerging New World Screwworm.

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Maximizing Fall Forage: Proven Strategies for Better Wheat Pastures

Learn how to optimize your small grain forage production this fall with expert insights from Dr. Paul Beck and Brian Pugh of Oklahoma State University.

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2025 Beef Market Outlook: Cow Herd Declines, Prices, Feedlot Trends & What’s Next

Learn more about record-low beef cow numbers, tight feeder supplies, feedlot margins, carcass weights, drought recovery and how these factors shape the market moving forward.