Introduction

In today’s landscape, social media is an effective tool for marketing your small business, community organization or non-profit. Specifically, Facebook offers an effective method for attracting new customers and building lasting relationships with the Facebook business page. Meta for Business (formerly known as Facebook for Business) organizations can reach their target audience through a free, simple and public page. A Facebook business page includes features such as messaging, events, appointments, insights and business information. These pages can be managed through Meta Business Suite via desktop or mobile device (Meta, 2024). In this fact sheet, we will uncover the benefits of having a Facebook presence and how to leverage a Facebook business page.

Why Facebook?

Facebook is the third-most-visited website, behind Google and YouTube. There are over three billion active Facebook users monthly, making it the most used social media platform worldwide. The average user age is between 25 and 34, and the average American user spends about 31 minutes on Facebook each day, indicating a high level of user engagement (Barnhart, 2025).

Facebook is a unique way to offer customer support, with 59% of Facebook users reaching out to a brand on the platform and 44% of users interacting with a brand at least once a day (Barnhart, 2025). Now that we understand the vitality of Facebook, let’s get into how to create a business page. Please note that Facebook is an ever-evolving tool, so features and the layout of the platform may change frequently.

Creating a Facebook Business Page

First, you must have a Facebook profile to create a page.

1. To get started, go to Facebook Create.
2. You will have the option to create a page for a Business/Brand or Community/Public Figure. Choose which category your organization falls under and select Get Started.
3. Add your page name. Choose a name wisely. Changing your page name in the future can be difficult to navigate.
4. Select a category for your page from the drop-down list.
5. Add a profile photo. This will serve as the first impression of your page. It will appear in search results and next to the content you post. Upload a high-quality image that will be highly recognizable to your audience.
6. Add a cover photo. This image is a large, horizontal photo that spans the top of your page. This photo should also express your organization’s identity. It can be updated to reflect a certain promotion, campaign or season. The image should be eye-catching, yet simple.
7. Add a short description of your organization under “Welcome to Your New Page.” Provide one to two sentences that are descriptive of your organization. This description will appear in search results, so make sure it accurately reflects your brand.
8. In the “About” section, be sure to add important contact information, including a valid phone number, email, website and any other social accounts (Conley, 2024).

Free Tools in Meta

You’ve created a business page on Facebook, but now what? Here are some tools offered in the Meta Business Suite that will help you create effective business strategies on Facebook.

Post Scheduling

You can create engaging content and post a picture or video to your page. Posting frequently tells your audience that you’re active, helps you build and maintain relationships and increases awareness and trust of your brand or organization. Engaging content can also help your audience feel more connected to you. It is recommended that you post on Facebook once per day (Sprout Social, 2023).

Stories

Facebook Stories let you post short, temporary content that lasts 24 hours. You can share content in different forms, including photos, videos, polls and text. They can be used to share time-sensitive content, such as a sale code or an early-bird offer. Stories also offer opportunities to engage with your audience through polls and voting. You can also use it to diversify the content on your page by sharing posts from third-party sources (Zote, 2021).

Inbox

Meta houses all communication in one place so you can easily manage connections with your audience. The inbox includes Messenger, Instagram direct messages and comments from your page (Sprout Social, 2023).

Groups

Creating a group is useful when communicating with a select group of people about your organization. As a business page, you can create a group for people with a special interest in your products or services. A group allows you to share information with a select group, add events and set up a calendar, increase brand awareness and build a community (Sprout Social, 2023).

Events

From a Facebook page, you can create events to promote product releases, sales events, fundraisers and more. Using the event feature helps increase attendance by building excitement before the event. Followers can indicate their interest in the event and RSVP to assist with event organization. There are also ways to set up recurring events and ticket sales. Using the pro-motion feature, you can boost an event and run a paid ad on Facebook (Sprout Social, 2023).

Shops

If your business or organization has a digital storefront, you can utilize a shop to showcase your products. The shop can showcase personalized collections to your followers and show inventory in users’ feeds. Users can directly check out from your shop. After setting up a shop, you can use shop ads to increase sales (Sprout Social, 2023).

Insights

With Meta, you have free, unlimited access to audience and advertising insights. The insights are in the professional dashboard and give information about your page’s overview and performance. Performance is measured by post reach, engagement, net followers, video views, likes, comments, shares, impressions and reactions. You will also see information about your followers and audience, such as their age and gender, along with the top countries and cities where your audience is concentrated (Sprout Social, 2023).

Advertising with Facebook

To help build your audience and achieve your business’s goals, you can utilize Facebook advertising. Although not free, they are an option for promoting products and services. The cost of an advertisement depends on variables such as placement, duration, industry, location and more.

Advertisements are available in different formats, including images, videos and carousels. The advertisements will appear in users’ feeds, including stories, marketplace and more. The format and placement of advertisements will depend on your business objectives.

In a user’s feed, the advertisement will appear as a normal post but show a sponsored label. Therefore, advertisements can be targeted to users based on demographics, location, interests and profile activity.

Facebook advertisements can be set up using Meta Ads Manager, which is a feature of having a business page (McLachlan & Martin, 2023).

Conclusion

Using Facebook in your social media marketing strategy can enhance brand awareness, increase customer engagement and reach new audiences. With over 65% of U.S. social commerce buyers using the platform regularly, there is significant potential for brand amplification and return on your investment (Sprout Social, 2023). With a Facebook business page, Meta opens the door to utilizing Facebook tools and allows you to view all your insights, thus determining how effective your marketing efforts are on Facebook. In an increasingly digital age, Facebook can help you elevate your organization.

References

Conley, M. (2024). Facebook marketing: The ultimate guide. HubSpot. https://www.hubspot.com/facebook-marketing

Facebook marketing: The complete guide for your brand’s strategy. Sprout Social. (2024, April 26). https://sproutsocial.com/ insights/facebook-marketing-strategy/

McLachlan, S. (2024, January 30). Facebook marketing in 2024: A very complete guide. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/facebook-marketing-tips/#When_to_start_using_Facebook_ads

Meta Business Help Center, M. B. H. C. (2024). Log into Facebook. Facebook. https://www.facebook.com/business/help/461775 097570076?id=939256796236247

Barnhart, B. (2025, February 20). 31Facebook statistics marketers should know in 2025. Sprout Social. https://sproutsocial.com/ insights/facebook-stats-for-marketers/

Zote, J. (2021, April 13). The Ultimate Guide to using Facebook stories for business. Sprout Social. https://sproutsocial.com/ insights/facebook-stories/